Market Information

Market Position

Brown's publications enjoy a dominant market position as the primary provider of local news in their respective markets. The Company's publications are the leading source of local news for the communities they serve and have strong, well-established bonds with the communities and a loyal readership. These newspapers also represent the most efficient and cost effective vehicles for local advertisers to reach their markets. Brown publishes the dominant county seat paid newspaper in 23 of the 31 counties it serves and publishes at least two publications in 28 of its 31 counties.

Favorable Markets

Brown operates in a variety of local economies that include a variety of household incomes, university towns, agricultural areas, and industrial areas. These markets tend to be relatively stable compared to large markets and have less volatility in advertising expenditure. Some of the local industries include the aerospace, automotive, food equipment, financial, and consumer electronics industries. Collectively, the 31 counties in which Brown operates have grown more rapidly in terms of retail sales than the state of Ohio and the U.S. as a whole. In terms of news, Brown's publications serve as the only source of news regarding local issues. Local customers rely on Brown papers to learn about pressing news, issues and sports in their area. For advertisers, the Company's papers are the most efficient choice to reach the target audiences within these areas where television and other forms of advertising are often too expensive and ineffective.


Ada - The Ada Herald

Hardin County is an agricultural area located in the northwest portion of Ohio, just east of Lima. Ada is the second largest city in Hardin County. It has a population of approximately 30,000 with 12,500 households. Population growth is less than 1% annually. Ohio Northern University is a dominant local employer, providing a very stable employment source. There is some limited commuter traffic into Lima.

Athens - The Athens Messenger

Athens is the cultural and commercial center of southeastern Ohio. Athens based Ohio University is home to 20,000 full-time students and supports a full range of shopping and entertainment options, while providing a large stable employment base. In addition to Ohio University, the Athens area is home to Hocking College with 5,000 students. Government is the largest employer in the area, followed by retail trade and services industries. This unique employment structure has provided Athens County with a stable labor market, providing steady growth.

The area population is approximately 72,000, comprised of 25,000 households. The population growth averages between 0 and 1% per year.

Circleville - Herald

Circleville is the county seat and largest city within Pickaway County. The area remains very rural with agriculture the leading industry and a mix of manufacturing. Due to the close proximity to Columbus, the complexion of this market is likely to change over time, becoming a mix of rural and bedroom community at some point. There is significant local retail in Circleville, but the Columbus malls are becoming more of a destination for local shoppers. This provides a very large target for advertising sales to Columbus retailers wishing to reach Circleville residents.

The area population is approximately 53,400, comprised of 17,000 households. Population growth in this market has been steadily increasing and is projected to average 1% to 2% annually.

Dayton - Times Community Newspapers

With over 1.2 million people, Dayton is a thriving metropolitan market. Dayton is primarily a manufacturing center, home to the second largest automotive employment area after Detroit. Dayton is the largest manufacturing center (based on the number of jobs) in Ohio. Dayton is also the location of Wright-Patterson, the country's largest Air Force base and home to 24,000 military and civilian personnel. Wright-Patterson is also the procurement center for the Air Force and has spawned numerous design and research companies in the area. Dayton's Miami Valley Research Park is the tenth largest university related research park in the U.S. This mixture of high paid automotive, research and engineering jobs has led to an average household income well above the national average.

As with most metropolitan areas in the United States, Dayton proper is losing residents to the suburbs. Population growth in the metropolitan area is flat, but growth in the suburban markets that Brown serves is growing between 2% and 3% per year.

Delaware - The Delaware Gazette

Delaware is a bustling suburban city of 34,000 located north of Columbus. For the past decade, Delaware County has been one of the top 10 fastest growing counties in the nation, and fastest growing in Ohio. Great schools, good planning and abundant leisure activities have led to this growth as people have moved from Columbus. The Delaware Gazette is located in the city of Delaware, the largest city in the county and county seat.

Brown Publishing also publishes the weekly Sunbury News on the eastern side of the county. The city of Delaware is home to Ohio Wesleyan University and Jegs Performance auto products, as well as numerous regional distribution centers. The population base has been growing at approximately 4% annually.

Eaton - The Register-Herald

The Register-Herald is located in Eaton, the county seat and largest city in Preble County. Preble County is rural in nature, with a mix of agriculture and manufacturing as the primary employers. The area has some commuter traffic into Dayton, but is primarily a distinctive commercial center. The work force is very stable.

The area population is approximately 42,000, comprised of 16,000 households. The population is increasing approximately 2% annually because of its increasing role as a bedroom community for Dayton.

Galion - Inquirer

The Galion Inquirer is located in Crawford County, primarily a light industrial and agricultural area located in the north central portion of Ohio, just west of Mansfield. Galion is home to 11,000 people, comprised of 4,800 homes. The population has remained stable as growth has spread from the greater Mansfield area.

Georgetown - The News Democrat

Georgetown is the county seat and largest city within Brown County. Agriculture is the largest industry in the region, with some manufacturing. Local retail is available for most needs, but residents leave the market occasionally to visit regional malls in Cincinnati, a 40-minute drive to the west. The work force is very stable.

The area population is approximately 42,000, comprised of 16,700 households. The population has begun growing in the last decade as a result of out-migration from Cincinnati. Annual household growth is 3-4%.

Greene County Newspapers (Xenia, Fairborn & Beavercreek)

Western Greene County is predominantly a suburb of Dayton while the city of Xenia on the eastern side of Greene County has some distinguishing differences. Wright-Patterson Air Force Base and Wright State University are located in western Greene County (Fairborn & Beavercreek) and dominate the economy here. Average household income is well above the national average and extensive retail, including a regional mall, exists in the area. Population for the Fairborn and Beavercreek area is approximately 84,000 people in 29,000 households. The two large government installations create a very stable work force that is predominantly professional. The population has been growing about 2% annually and is expected to continue this growth rate.

The city of Xenia in Eastern Greene County is a mixture of a bedroom community for Dayton with significant out-bound commuters (a recent development) and a separate economy of its own. This results in household income significantly above the state average and is providing for a growing population base. Population of Xenia is 24,000 in 9,400 households. The local economy is based on a mix of agriculture and manufacturing.

Greenville - Advocate

The Daily Advocate is published in Greenville, the county seat and largest city within Darke County, a market located an hour northwest of Dayton. Darke County is located on the Indiana border in the west-central portion of Ohio. Consisting mainly of farming communities, Darke County ranks first among Ohio's 88 counties in the number of farms as well as corn and soybean production. Automotive equipment manufacturers, along with a major medical supplier are the county's principal employers.

The county population is approximately 54,000 and has 19,700 households. The population growth is averaging approximately 1% annually.

Hillsboro - Times-Gazette

Highland County is located in the southwest portion of Ohio, an hour drive from Cincinnati. Manufacturing and agriculture employ the most workers in the county, followed by retail trade and government. Highland County is a rural agriculture community. The county has two large state parks with large lakes and is a draw for recreational boaters from the neighboring metropolitan areas. Highland County is becoming a bedroom community for three metro cities, Cincinnati, Columbus and Dayton.

The area population is approximately 48,800, comprised of 15,600 households. Area population growth is in the 1% to 2% range each year

Jackson - Times Journal

Jackson is the county seat and largest city in Jackson County, which is known for its large apple farms. Jackson County is in the foothills of the Appalachians. Jackson is primarily agricultural and also includes a growing manufacturing base. The work force is very stable.

The area population is approximately 35,000, comprised of 12,000 households. The population base is growing about 1% annually.

Logan - Daily News

Logan is the county seat and largest city within Hocking County, which is promoted as the "Gateway to Ohio's Scenic Wonderland", an area boasting state parks with lakes, hills and numerous caves. Tourism is a growing enterprise in the area, but primarily, Logan is a blue-collar town based on manufacturing with several nationally known companies having production facilities in the area. The work force is very stable.

The area population is approximately 28,000, comprised of 12,000 households. The population growth averages between 0 and 1% per year.

London - Madison Press

Madison County is primarily an agricultural area located in central Ohio, just west of Columbus. The Madison Press is located in London, the largest city in the county and county seat. Brown Publishing also publishes four other weekly products in the market, the Madison Press Weekly Review, Mechanicsburg Telegram, Plain City Advocate and the Mt. Sterling Tribune. London is home to Stanley Electric and London Industries, both major Hondo Automotive suppliers. Madison County is also home of Ohio's police officer training school. The area population is approximately 42,000, comprised of 16,000 households. The population base is growing approximately 2% annually as people move from Columbus to the good schools and less expensive housing in Madison County.

Morrow County Sentinel & Independent

Morrow County is Ohio's 6th fastest (15.6% increase between 2000 and 2005) growing county, primarily due to its proximity to Columbus. While the county remains largely agricultural, it is a desirable housing market, being just 24 miles north of the I-270 loop. The Morrow County Sentinel & Independent are located in Mt. Gilead, the largest city in the county and county seat. Brown Publishing also publishes three other weekly products in the market, the Morrow County Advertiser (a free distribution product delivered to every home in Morrow County, and the Bellville Star and Knox County Citizen, located in adjacent counties to the east. The area population is approximately 41,000, comprised of 15,000 households.

New Lexington - Perry County Tribune

Perry County is primarily an agricultural area located in the southeast portion of Ohio, just north of Athens. The Perry County Tribune is located in New Lexington, the largest city in the county and county seat. New Lexington is home to the world's largest roofing tile firm, Ludowici-Celadon, Inc. Cooper-Standard Automotive also has a large facility in the city. The county is also home to The National Ceramic Museum, displaying thousands of pottery pieces dating back into the 1800's. The area population is approximately 34,000, comprised of 12,500 households. The population base has remained stable.

Ottawa - Putnam County Sentinel

Putnam County is an agricultural area located in the northwest portion of Ohio, just south of Toledo. The Putnam County Sentinel is located in Ottawa, the largest city in the county and county seat. Brown Publishing also publishes two other weekly products in the market, the Putnam County Vidette and the Putnam County Advertiser. The area population is approximately 33,500, comprised of 12,000 households. The population base has remained stable.

Piqua - Daily Call

Miami County is one of the fastest growing counties in Ohio, resulting from a combination of internally generated growth and the exodus of residents from central Dayton. The region had been primarily agricultural with some manufacturing, but has transitioned a bedroom community for Dayton. Miami County is considered part of the Dayton metropolitan area.

The area population is approximately 25,000 and is comprised of 9,500 households. Growth has been averaging approximately 2% annually.

Portsmouth - The Community Common

Portsmouth is the county seat and largest city within Scioto County. Agriculture and manufacturing are the largest industries in the region. The work force has become stable.

The area population is approximately 87,000, comprised of 40,900 households. The population has stabilized after decades of decline.

Sidney - Daily News

The Sidney Daily News is published in Sidney, the largest city and county seat of Shelby County. It has been serving the community since 1891.

Shelby County is located an hour north of Dayton on Interstate 75, and is little influenced by the Dayton metropolitan area. It is at the hub of a major industrial and agricultural region. Shelby County has a growing and stable economy based on manufacturing and agriculture. While more people work in farming than any other sector, manufacturing continues to grow in the county. This is a very stable workforce.

The area population is approximately 48,000 and has 17,000 households. The population is growing approximately 1% annually.

Troy - Daily News

The Troy Daily News is published in Troy, the county seat and largest city within Miami County. Miami County is a stable community, part suburb of Dayton, part unique community with a manufacturing and agricultural based economy. The County is comprised of three large communities: Troy, Piqua and Tipp City, and numerous quaint villages. The city of Troy is just minutes away from the Dayton International Airport. Over two-thirds of the nation's population and businesses can be reached within a 90-minute airplane ride.

The area population is approximately 56,500 and has 23,400 households. Population growth is expected to continue its current pace of 1% annually.

Urbana - Daily Citizen

The Urbana Daily Citizen is published in Urbana, the largest city and county seat of Champaign County. Champaign County is located northwest of Columbus, northeast of Dayton and a half hour north of Springfield. It is primarily a farming area with a small amount of manufacturing. Urbana has a population of 38,900 and over 14,500 households. Population growth is averaging 1% annually. The employment base has remained stable.

Van Wert - Times Bulletin

Van Wert is the county seat and largest city within Van Wert County. The county is located in the rich agricultural lands of Northwest Ohio bordering Indiana. After agriculture, manufacturing is the largest employment category in the area. The area population is approximately 29,700 and is comprised of 11,000 households. The population base has remained stable.

Washington Court House - Record-Herald

Washington Court House is the county seat and largest city in Fayette County, which is located in the south-central portion of Ohio, 45 minutes southwest of Columbus. Primarily a farming area, Fayette County is one of Ohio's leading livestock and horse breeding centers. The county ranks high in the production of feed grain. It is easily accessible by highway from Cincinnati, Columbus and Dayton.

The area population is approximately 28,500, comprised of 12,000 households. The population is growing less than 1% per year.

Waverly - Pike County News Watchman

Waverly is the county seat and largest city within Pike County. Agriculture is the largest industry in the region, with some manufacturing. Local retail is available for most every requirement, but residents leave the market occasionally to visit regional malls in Columbus, an hour's drive to the north. The work force is very stable.

The area population is approximately 28,000, comprised of 10,400 households. The population has been stable.

West Union - People's Defender

West Union is the county seat and largest city within Adams County. Agriculture is the largest industry in the region, with some limited manufacturing. Local retail is available for most every requirement, but residents leave the market occasionally to visit regional malls in Cincinnati, an hour's drive to the west. The work force is very stable.

The area population is approximately 27,000, comprised of 10,600 households. The population has been stable.

Wilmington - News Journal

Wilmington, the county seat of Clinton County, combines the best of small-town values within commuting distance of three Ohio major metropolitan areas, Columbus, Dayton and Cincinnati.

Out of 181 surrounding cities and towns surveyed in 1995, Cincinnati Magazine concluded Wilmington was the number one "Most Livable Neighborhood" (August 1995).

Wilmington prides itself on being located within a "golden triangle" anchored by Dayton 35 miles to the northwest, Cincinnati 60 miles to the southwest and Columbus, 65 miles to the northeast. The Economy of Wilmington and surrounding rural Clinton County, as measured by jobless rates, has been consistently stronger than state and national averages. Wilmington also is the North American headquarters for DHL.

For a community its size, Wilmington is blessed with many fine educational institutions ranging from preschool to college, public and private schools, education for special-needs children, vocational secondary programs, two-year degrees in the latest technologies and four-year degrees in liberal arts and sciences.

The area population is approximately 42,000, comprised of 16,500 households. Population growth has recently increased with increased employment in and around DHL and as commuters from the surrounding metro areas have relocated to Clinton County. Population growth is expected to average 3% to 5% per year.

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